User Interface Design

Tyler Herman is a user interface/user experience designer in Dallas, Texas

Latest Project Fantasy Nation
View Project Design Direction, Branding & Visual Design, User Interface, User Experience

Fantasy Nation is a fantasy football (soccer) web application launching a beta in September, starting with the Champions League. It's been great to see our little four person, remote team put this application together in such a short amount of time. Especially considering everyone is working in their spare time.

Fantasy Nation Fantasy Nation

What I Do

UX/UI Design

I design awesome prototypes, web and mobile applications, and websites.

  • Wireframes & low fidelity mockups
  • Personas, user stories, user testing
  • Mobile and responsive design
  • Branding, visual design, user interface design
  • Style guides, pattern libraries & design systems

Front-End Dev & More

Along with design I'm also comfortable documenting projects and building out the front-end.

  • Responsive html & css
  • Art & design direction
  • Project management
  • Design & front-end documentation
  • Marketing strategy & conversion optimization

What I'm Writing

Recent posts about design, user experience, startups, marketing, real estate and whatever else I feel like writing about.

Learning While At Work: Audible

Using my time at work to make my self better by listening to audio books during the day

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Building a Startup in a Market You Don’t Know

As a designer you get used to working on project in industries you don't know but a startup...

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Long Time, No Write

It's been a while since I've written a post here so I figure I'll do a little update on what I've been up to. Lots of fun new projects, and being extra busy.

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What I'm Reading

I'm always reading and listening to audio books so here is what I've read with some recommendations.

The Lean Product Playbook

A little more about putting lean startup ideas into practice. Not a ton of new information, but I've read all the other Lean books before this one. Lots of similarities with what already happens with agile development. Might be a good place to start if you haven't ready any of the other ones.


Not always relevant to people who don't run a successful startup but generally good ideas for the most part.


Maybe it's because of the age of the book but I'd already heard a lot of the stories and most of the information I already new. I guess if you're just learning about marketing there may be some good bits of info.

The E-Myth Revisited

A great read for any small business owner. Takes a little while to get to it but some of the lessons are so obvious yet really valuable for a lot of people.